| Sign In to gain access to subscriptions and/or personal tools. |
Using Narrative Communication as a Tool for Health Behavior Change: A Conceptual, Theoretical, and Empirical Overview
Health Communication Research Laboratory and Center for Cultural Cancer Communication, School of Public Health, Saint Louis University, Missouri.
* To whom correspondence should be addressed. E-mail: kreuter{at}slu.edu.
Narrative is the basic mode of human interaction and a fundamental way of acquiring knowledge. In the rapidly growing field of health communication, narrative approaches are emerging as a promising set of tools for motivating and supporting health-behavior change. This article defines narrative communication and describes the rationale for using it in health-promotion programs, reviews theoretical explanations of narrative effects and research comparing narrative and nonnarrative approaches to persuasion, and makes recommendations for future research needs in narrative health communication. Key Words: health communication, narrative communication, behavior change, health promotion
First published on December 15, 2006, doi:10.1177/1090198106291963 This article has been cited by other articles:
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
 |
|
|
 |
|
Sign In to gain access to subscriptions and/or personal tools.
