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Health Education & Behavior
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Article

The Radio Communication Project in Nepal: A Culture-Centered Approach to Participation

Mohan Jyoti Dutta, PhD* Iccha Basnyat, MPh

Purdue University, West Lafayette, Indiana.

* To whom correspondence should be addressed. E-mail: mdutta{at}purdue.edu.


  Abstract

Considerable research has been conducted on the topic of entertainment-education (EE), the method of using entertainment platforms such as popular music, radio, and television programming to diffuse information, attitudes, and behaviors via role modeling. A significant portion of the recently published EE literature has used the case of the Radio Communication Project (RCP) in Nepal to demonstrate the effectiveness of EE and to argue that EE campaigns can indeed be participatory in nature. In this project, we apply the culture-centered approach to examine the discursive space created by the RCP and its claim of being participatory. A critical examination of RCP discourse brings forth an alternative lens for approaching EE and its participatory claim.

Key Words: participation, entertainment education, culture, critical

First published on August 21, 2006, doi:10.1177/1090198106287450

Health Education & Behavior 2008;35:442.

A more recent version of this article appeared on August 1, 2008

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