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Health Education & Behavior
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What's this?

The Radio Communication Project in Nepal: A Culture-Centered Approach to Participation

Mohan Jyoti Dutta, PhD

Purdue University, West Lafayette, Indiana, mdutta{at}purdue.edu

Iccha Basnyat, MPh

Purdue University, West Lafayette, Indiana

Considerable research has been conducted on the topic of entertainment-education (EE), the method of using entertainment platforms such as popular music, radio, and television programming to diffuse information, attitudes, and behaviors via role modeling. A significant portion of the recently published EE literature has used the case of the Radio Communication Project (RCP) in Nepal to demonstrate the effectiveness of EE and to argue that EE campaigns can indeed be participatory in nature. In this project, we apply the culture-centered approach to examine the discursive space created by the RCP and its claim of being participatory. A critical examination of RCP discourse brings forth an alternative lens for approaching EE and its participatory claim.

Key Words: participation • entertainment education • culture • critical

This version was published on August 1, 2008

Health Education & Behavior, Vol. 35, No. 4, 442-454 (2008)
DOI: 10.1177/1090198106287450
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