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This version was published on April 1, 2008
Health Education & Behavior, Vol. 35, No. 2, 245-259 (2008)
DOI: 10.1177/1090198106288795

HIV/AIDS Misconceptions Among Latinos: Findings From a Population-Based Survey of California Adults

Assunta Ritieni, MHS

California Department of Health Services, Sacramento, aritieni{at}dhs.ca.gov

Joel Moskowitz, PhD

University of California, Berkeley

Maya Tholandi, MPH

California Department of Health Services, Sacramento

Misconceptions about HIV/AIDS among Latino adults (N = 454) in California were examined using data from a population-based telephone survey conducted in 2000. Common misconceptions concerning modes of HIV transmission included transmission via mosquito or animal bite (64.1%), public facilities (48.3%), or kissing someone on the cheek (24.8%). A composite misconceptions score was constructed. Correlations between the composite measure and other HIV/AIDS-related beliefs were examined. Latinos with a higher level of misconceptions were more likely to report higher self-perceived risk of HIV infection, and discomfort with infected individuals in a school and in a food setting. Results from multiple linear regression analysis indicated that individuals 45 years and older, those who were interviewed in Spanish, and those with lower education or income levels had a higher degree of misconceptions. The results suggest the need for targeted education efforts to reduce HIV/AIDS misconceptions among Latino adults in California.

Key Words: HIV/AIDS • misconceptions • stigma • population survey • California • Latinos


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