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Health Education & Behavior
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Using Narrative Communication as a Tool for Health Behavior Change: A Conceptual, Theoretical, and Empirical Overview

Leslie J. Hinyard, MSW

Health Communication Research Laboratory and Center for Cultural Cancer Communication, School of Public Health, Saint Louis University, Missouri

Matthew W. Kreuter, PhD, MPH

Health Communication Research Laboratory and Center for Cultural Cancer Communication, School of Public Health, Saint Louis University, Missouri, kreuter{at}slu.edu

Narrative is the basic mode of human interaction and a fundamental way of acquiring knowledge. In the rapidly growing field of health communication, narrative approaches are emerging as a promising set of tools for motivating and supporting health-behavior change. This article defines narrative communication and describes the rationale for using it in health-promotion programs, reviews theoretical explanations of narrative effects and research comparing narrative and nonnarrative approaches to persuasion, and makes recommendations for future research needs in narrative health communication.

Key Words: health communication • narrative communication • behavior change • health promotion

This version was published on October 1, 2007

Health Education & Behavior, Vol. 34, No. 5, 777-792 (2007)
DOI: 10.1177/1090198106291963
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