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This version was published on February 1, 2007
Health Education & Behavior, Vol. 34, No. 1, 55-70 (2007)
DOI: 10.1177/1090198105285331

Encouraging Survey Participation Among Individuals Seeking HIV Prevention Services: Does a Community Identity Match Help or Hurt?

Jocelyn Elise Crowley, MPP, PhD

Rutgers, State University of New Jersey, Edward J. Bloustein Schoolof Planningand Public Policy, Public Policy Program, New Brunswick, jocelync{at}rci.rutgers.edu

Brian H. Roff, MA

Mathematica Policy Research, Inc., Princeton, New Jersey

Jeneve Lynch, MPAP

Ocean City Fine Arts League, Ocean City, New Jersey

Understanding the behaviors and attitudes of at-risk populations is fundamental to controlling the spread of HIV, the virus that causes AIDS. The problem of nonresponse among these populations, however, plagues survey research designed to address these issues. Previous work undertaken to map out the dynamics of nonresponse—bothnoncontacts and refusals—have primarily focused on exploringthe effectiveness of a single method of outreach. This analysis improves on this prior research by comparing the effectiveness of two types of outreach strategies in a follow-up face-to-face survey of individuals seeking HIV prevention services in New Jersey during the period 1999-2001. Case workers from community-based organizations (CBOs) attempted to contact one set of respondents, whereas "outsider" researchers attempted to contact the second set. In brief, the authors find that in contrast to a CBO research affiliation, an outsider researcher status is associated with higher survey response rates.

Key Words: survey nonresponse • AIDS • community-based organizations


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