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Health Education & Behavior
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Suntans and Sun Protection in Australian Teen Media: 1999 to 2000

Liane J. McDermott, BSocSc, MSocSc

Cancer Prevention Research Centre, School of Population Health, University of Queensland, Brisbane, Australia

John B. Lowe, PhD

College of Public Health, Department of Community and Behavioral Health, University of Iowa

Warren R. Stanton, PhD

Department of Physiotherapy, University of Queensland, Brisbane, Australia

Alexandra M. Clavarino, PhD

School of Population Health, University of Queensland, Brisbane, Australia

In this study, the portrayal of tanned skin and sun protection in magazines, television programs, and movies popular with Australian adolescents were analyzed. Images of models in magazines (n = 1,791), regular/supporting characters in television programs (n = 867), and regular/supporting characters in cinema movies (n = 2,836)for the 12-monthperiod August 1999to July 2000were coded and analyzed. A light tan was the most predominant tan level, and protective clothing was the most common sun protection measure displayed across all forms of media. There were significant associations between gender and tan levels in the television and movie samples. Although it is important to monitor the portrayal of tan levels and sun protection measures in media targeting adolescents, overall, the authors’ findings revealed a media environment generally supportive of sun protection objectives.

Key Words: sun protection • media • adolescents

Health Education & Behavior, Vol. 32, No. 4, 504-513 (2005)
DOI: 10.1177/1090198105276214
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