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Observational Study in Ten Beauty Salons: Results Informing Development of the North Carolina BEAUTY and Health ProjectNational Cancer Institute, Office of Education and Special Initiatives, Bethesda, Maryland
Department of Health Behavior and Health Education, School of Public Health, University of North Carolina at Chapel Hill
Department of Health Behavior and Health Education, School of Public Health, University of North Carolina at Chapel Hill
Department of Health Behavior and Health Education, School of Public Health, University of North Carolina at Chapel Hill
Department of Health Behavior and Health Education, School of Public Health, University of North Carolina at Chapel Hill
Department of Health Behavior and Health Education, School of Public Health, University of North Carolina at Chapel Hill Researchers from the North Carolina BEAUTY and Health Project conducted an observational study in 10 North Carolina beauty salons to gain insight into naturally occurring conversations between cosmetologists and customers, and to assess features of the salon environment that might be used to inform the development of salon-based health promotion interventions. Results revealed that the social environment of a salon is a place where cosmetologists and customers talk openly about many subjects, including health. Information, advice, appraisal, humor, and empathy are typically shared in these health conversations. Several features of the physical environment of the salon may be mobilized to support healthaccess to healthy foods, snacks, and beverages; smoking restrictions; and availability of print or video materials, signs, or displays that include healthy messages. Implications for planning salon-based health promotion interventionsincluding the training of licensed cosmetologists to deliver health messagesare discussed in light of these findings.
Key Words: observational study beauty salons social support work-site health
Health Education & Behavior, Vol. 31, No. 6,
790-807 (2004) This article has been cited by other articles:
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