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Health Education & Behavior, Vol. 30, No. 3, 360-374 (2003)
DOI: 10.1177/1090198103030003009
© 2003 Society for Public Health Education

Explaining Variation in Gun Control Policy Advocacy Tactics among Local Organizations

Ronda C. Zakocs, PhD

Jo Anne L. Earp, ScD

The goal of this study was to determine how well four organizational characteristics (structure, resources, motivation, or political capacity) explained local organizations' use of a variety of advocacy tactics aimed at promoting state gun control laws. In 1998, 679 local organizations were identified as potentially active on state gun control issues; a questionnaire was mailed to each group's leader. Seventy-nine percent (n=538) responded to the survey, with 81% (n=207) of eligible organizations completing questionnaires. The four organizational characteristics explained approximately half the variation in local groups' use of a wide range of advocacy tactics. Organizations with stronger motivation to address the gun control issue and greater political capacity engaged in more diverse gun control advocacy tactics; the authors found organizational structure and resources unlikely to be related. Leaders of advocacy organizations should consider ways to encourage members' motivations on the issue while fostering greater capacity for political action.

Key Words: gun control policy • advocacy tactics • political capacity • motivation


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