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Health Education & Behavior, Vol. 28, No. 3, 331-340 (2001)
DOI: 10.1177/109019810102800307

Increasing the Practice of Health Promotion Initiatives by Licensed Premises

John Wiggers, BA (Hons), PhD

University of Newcastle, NSW, Australia; Hunter Health Area Health ServiceJohn.Wiggers{at}hunter.health.nsw.gov.au

Robyn Considine, BA, Dip Ed, Dip Medical Science

Health Services and Planning, Hunter Area Health Service

Trevor Hazell, BSc, B Soc Admin

University of Newcastle, Newcastle, NSW, Australia

Melanie Haile, BA (Hons)

Hunter Centre for Health Advancement, Newcastle

Maria Rees, BEc, Grad Dip Health Promotion

Hunter Centre for Health Advancement, Newcastle, NSW, Australia

Justine Daly, M. Med Sc Health Promotion

Hunter Centre for Health Advancement, Newcastle, NSW, Australia

Licensees of all licensed premises in the Hunter Region of New South Wales, Australia, were offered free services to encourage adoption of health promotion initiatives relating to responsible service of alcohol, environmental tobacco smoke, healthy food choices, breast and cervical cancer prevention, and the prevention of HIV/AIDS. A total of 239 premises participated in the follow-up survey. Increases in prevalence ranged between 11% and 59% for alcohol-related initiatives. The prevalence of smoke-free areas and healthy food choices increased from 32% to 65% and 42% to 96%, respectively, and the provision of cancer prevention information increased from 3% to 59%. Licensed premises represent a particularly challenging sector for health promotion practitioners to work in. The results of this study suggest that the adoption of health promotion initiatives by licensed premises can be increased. A considerable opportunity therefore exists for health promotion practitioners to become more actively involved in facilitating the adoption of such initiatives in this setting.


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