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Health Education & Behavior, Vol. 26, No. 5, 609-620 (1999)
DOI: 10.1177/109019819902600502

Health Communication and Professional Preparation: Health Educator Credibility, Message Learning, and Behavior Change

Lisa A. Benz Scott, MS, CHES

The Johns Hopkins School of Hygiene and Public Health, 624 N. Broadway, 7th Floor, Hampton House, Baltimore, MDlscott{at}cfah.org

David R. Black, PhD, MPH, CHES, FASHA, FSBM, FAAHB

Purdue University, West Lafayette, IN

Health education graduate students were surveyed to assess perceptions of their professional responsibility to be role models of healthy behaviors, characteristics of a professional role model, and related socializing experiences during professional preparation. A total of 233 randomly selected health education graduate students participated in this study nationwide. Significant inverse associations were found between students’ year in graduate school and sense of excellence as a role model, graduate program satisfaction, and professional commitment (all ps < 0.05). Students’sense of professional marketability and competence to role model were statistically significant in predicting their perception that role modeling healthy behaviors is a professional responsibility, F(2, 215) = 110.25, p = 0.00001. Positive associations also were found between students’ desire to improve fitness behavior, nutrition, and weight and/or body fat ratio with self-ratings as role models (all ps< 0.05). Implications for the profession and preparation are provided.


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Home page
 Health Educ BehavHome page
L. A. B. Scott and D. R. Black
Role Modeling: An Opportunity for the Health Education Specialist
Health Educ Behav, October 1, 1999; 26(5): 623 - 624.
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