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Health Education & Behavior
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The AIDS Rapid Anthropological Assessment Procedures: A Tool for Health Education Planning and Evaluation

Susan C. M. Scrimshaw, PhD

Manuel Carballo, PhD

Laura Ramos, MPH

Betty A. Blair, MA

Health education is an essential part of efforts to limit and manage the current AIDS pandemic. The information needed to develop meaningful and culturally appropriate educational interventions is often difficult to obtain because topics related to the prevention and treatment of AIDS are invariably culturally and/or personally sensitive. This article describes the data collection guidelines of the HIV/AIDS Rapid Anthropological Assessment Procedures developed by the Social and Behavioural Research Unit of the World Health Organization's Global Programme on AIDS. The guidelines apply anthropological methods of observation, participant observation, informal and formal interviews, and focus group interviews to the collection of information on AIDS-related beliefs and behaviors. When researchers focus on specific issues in countries, cultures, and languages with which they are already familiar, relatively rapid assessments can be made with a high degree of validity. This article briefly discusses these methods and their application to AIDS-related topics, together with the validity and reliability of the various methodological tools available to social and behavioral scientists.

Health Education & Behavior, Vol. 18, No. 1, 111-123 (1991)
DOI: 10.1177/109019819101800111
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