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Health Education & Behavior, Vol. 16, No. 1, 101-112 (1989)
DOI: 10.1177/109019818901600111

Development of a New Self-Help Guide — Freedom From Smoking® For You And Your Family

Victor J. Strecher, MPH, PhD

Department of Health Behavior and Health Education, The University of North Carolina

Barbara K. Rimer, MPH, DrPH

Behavioral Research, Fox Chase Cancer Center

Karen D. Monaco, MS

Smoking or Health Program, American Lung Association

This article describes the development of a new smoking cessation and maintenance guide aimed at a broad spectrum of cigarette smokers. To accomplish this task the authors reviewed the research literature and conducted a series of iterative pretests with representatives of the target populations using qualitative and quantitative meth ods. A process is described for developing health education materials which includes the selection of the target audience, organization and presentation of content, and pretesting of the material. The utility of this user-oriented strategy and step-by-step pretesting is discussed.


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