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Health Education & Behavior
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Health Promotion: Integrating Organizational Change and Student Learning Strategies

Guy S. Parcel, PhD

Center for Health Promotion Research and Development, and Professor of Behavioral Science, School of Public Health, The University of Texas Health Science Center

Bruce G. Simons-Morton, EdD, MPH

The University of Texas Medical Branch

Lloyd J. Kolbe, PhD

Office of School Health and Special Projects, Division of Health Education, Center for Health Promotion and Education, Centers for Disease Control, Atlanta, GA

The background and conceptual support for a model for planned change in schools are presented to facilitate the adoption, implementation, and maintenance of health promotion innovations. The model proposes four phases of change: (1) institutional commitment, (2) alterations in policies and practices, (3) alterations in roles and actions of staff, and (4) student learning activities. The model can be applied to influ ence organizational change in multiple components of the school health program to predispose, enable, and reinforce student health behavior.

Health Education & Behavior, Vol. 15, No. 4, 435-450 (1988)
DOI: 10.1177/109019818801500405
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