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The Diabetes Educator

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Health Education & Behavior
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Evaluating Health Promotion: A Longitudinal Quasi-Experimental Design

Jennie J. Kronenfeld, PhD

School of Public Health, University of South Carolina, Columbia, South Carolina 29208

Kirby Jackson, BS

School of Public Health, University of South Carolina, Columbia, South Carolina 29208

Steven N. Blair, PED

School of Public Health, University of South Carolina, Columbia, South Carolina 29208

Keith Davis, PhD

School of Public Health, University of South Carolina, Columbia, South Carolina 29208

Jerry Dell Gimarc, MA

South Carolina Department of Health and Environmental Control, South Carolina

Zora Salisbury, EdD

South Carolina Department of Health and Environmental Control, South Carolina

Dorothy Maysey, MPH

South Carolina Department of Health and Environmental Control, South Carolina

Joan G. McGee, MA

South Carolina Retirement Systems, South Carolina

A quasi-experimental research design is used to evaluate Carolina Healthstyle, a health promotion project for South Carolina state employees. A 10% stratified ran dom sample of employees was surveyed in the Spring of 1983 and again in 1984. Eighteen agencies were intervention agencies and the rest comparison that year. This article reports changes with simple before-after comparisons in the intervention agencies and matched pair analysis and randomized block designs to compare inter vention and comparison agencies. Results are reported for smoking, exercise, safety, nutrition, stress, and alcohol. Significant increases in exercise were found in both intervention and comparison agencies. The number of smokers decreased in interven tion from 30% - 26% with no change in comparison agencies. Safety practices changed at similar rates in both intervention and comparison groups. Consumption of chicken increased significantly only in the intervention agencies. Few other diet or stress changes were found. There were changes in alcohol consumption in intervention agen cies only. The presence of the comparison group helps to separate the program effects from secular trends.

Health Education & Behavior, Vol. 14, No. 2, 123-139 (1987)
DOI: 10.1177/109019818701400201
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