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Health Education & Behavior
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Cable Television and Health Promotion: A Feasibility Study with Arthritis Patients

David Katz, PhD

George Warren Brown School of Social Work, Washington University, St. Louis, Missouri 63130

Community access cable television channels can be used to provide low-cost health pro gramming in many communities. This article describes a study undertaken to ascertain the extent to which arthritis patients could be targeted by arthritis-related programming over a local cable system. A number of publicity sources were used to advertise the programs to a preidentified group and the public at large. Telephone and written surveys revealed that the programming garnered a moderate viewing audience composed preponderantly of arthritis patients. Some conceptual and practical issues involved in targeting chronic patient groups for health program ming are discussed.

Health Education & Behavior, Vol. 12, No. 4, 379-389 (1985)
DOI: 10.1177/109019818501200404
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